A weeklong social campaign that brought the weirdly awesome world of Trolli to life—one gummy-fueled animation at a time. Each day revealed a standalone animated “window” into the Trolliverse, and on the final day, the full advent calendar came together to unveil a delightfully twisted holiday story. I was the copywriter behind the concept and captions, crafting the voice, tone, and world-building that kept fans coming back for the next wormy surprise.