Trended #1 globally on Youtube over the winter holidays. Over 27 million views within 72 hours.
SNOW DAY
copywriterClient: Supercell / Clash of Clans
Agency: Wieden + Kennedy
Art Director: Jahmal Landers
Copywriter: Robin Maxkii
For this Clash of Clans holiday spot, the brief was simple: make a festive film. But instead of candy canes and cozy clichés, we went off-script, straight into classic horror territory.
As creative and copywriter (alongside the brilliant art director), we concepted a short film that fused the lore of Clash of Clans with vintage horror tropes, drawing inspiration from The Shining and retro thrillers to create something truly unexpected. Packed with easter eggs for superfans, the spot reimagined the holiday spirit as tense, strange, and weirdly delightful.
We aimed to stand out in a sea of sentimental holiday ads—and it worked. The film trended #1 globally on YouTube during the winter holidays, earning over 27 million views in the first 72 hours and 28 million+ within the week.
Sometimes holiday cheer comes with a battle axe. And sometimes your best weapon is surprise.
As creative and copywriter (alongside the brilliant art director), we concepted a short film that fused the lore of Clash of Clans with vintage horror tropes, drawing inspiration from The Shining and retro thrillers to create something truly unexpected. Packed with easter eggs for superfans, the spot reimagined the holiday spirit as tense, strange, and weirdly delightful.
We aimed to stand out in a sea of sentimental holiday ads—and it worked. The film trended #1 globally on YouTube during the winter holidays, earning over 27 million views in the first 72 hours and 28 million+ within the week.
Sometimes holiday cheer comes with a battle axe. And sometimes your best weapon is surprise.