SNOW DAY
CREATIVE + WRITER
Trended #1 globally on Youtube over the winter holidays. Over 27 million views within 72 hours.
Agency: Wieden + Kennedy
Client: Supercell - Clash of Clans
Art Director: Jahmal Landers
Copywriter: Robin Maxkii
For Clash of Clans, a mobile game, the brief asked for a Holiday film. We wanted it to have a vintage vibe to stand out amongst the typical holiday fare and nothing says ‘happy holidays!’ quite like classic horror. As creative and copywriter, alongside my partner we concepted a short film for the holidays stylized as a horror film with easter eggs galore.
It trended #1 on YouTube and reached over 28 million views on the platform in less than a week.