ROBIN MAXKII

Copywriter + Technologist

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ROBIN
MAXKII


Creative Director //
Technologist + Copywriter



American Indian College  Fund
Supercell
Old Spice
Fisher Price
KFC
Samsung
Trolli
Meowwolf
Girls Who Code
Travel Oregon
Native Non-Profit
Sundance ‘24 (event)
Sundance ‘23 (event)
SXSW ‘23 (event)
Mattel
Natives Vote
Netflix
Delta
Google
Microsoft
AAAS
NSF


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GRWM OLD SPICE

copywriter 

Old Spice
Agency: Wieden + Kennedy
Copywriter: Robin Maxkii
We launched the #GetReadyWithOldSpice TikTok Challenge to bring Old Spice into people’s daily routines—and onto their FYPs. The idea was simple: invite users to show how they “get ready” with Old Spice, whether that meant turning a deodorant swipe into a full confidence transformation or just flexing in a towel.

We seeded the challenge with a select group of influencers to spark momentum, and it quickly took off. The trend became a space for humor, swagger, and surprise glow-ups—exactly what you’d expect from Old Spice.

As creative and copywriter, I helped develop the campaign concept, social copy, and influencer prompts to keep the tone authentically weird, confident, and brand-right.

The challenge went viral, racking up millions of views and submissions from creators across the platform. It wasn’t just a product moment—it became a movement of self-styled, scent-powered swagger.