ROBINMAXKII

Creative Director
Technologist + Copywriter


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ROBIN MAXKII

Copywriter + Technologist

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OLD SPICE | Hydrate with Aloe Body Wash (radio)

copywriter 

Old Spice
Agency: Wieden + Kennedy
Copywriter: Robin Maxkii


30-second radio spot for Old Spice’s Hydrate with Aloe Body Wash. I concepted, wrote, and directed the voiceover—crafting a bold, offbeat tone that cuts through the noise and keeps Old Spice's signature swagger front and center.