ROBIN MAXKII

Creative | Writer | founder of Digital Sovereignty Project

Robin Maxkii (Múhhecónnuck/Munsee-Lenape) is a writer, creative, and technologist whose work blends humor, disruption, and deep Indigenous imagination. Her voice, equal parts sharp, strange, tender, and rebellious, moves between art, technology, and public storytelling expanding how Native life is seen, understood, and imagined.

A former co-host of the national series Code Trip on PBS and the subject of the Google-produced documentary Between Worlds, her work has been used by institutions ranging from The New York Times and the UN, to the Obama White House and the Smithsonian National Museum of the American Indian.

She is currently developing her debut feature, Buffalo Speedway.

Anushiik / Oneewe
robin.maxkii@gmail.com

FORTUNE SMELLER

copywriter

Old Spice
Agency: Wieden + Kennedy
Art Director: Reagan Fyke
Copywriter: Robin Maxkii

What does the future smell like? According to Old Spice, it smells amazing and probably like Swagger.

We created Fortune Smeller, a playful Snapchat AR lens that let users “sniff” their Old Spice scent and receive a personalized fortune. The lens opened with the user appearing to take a deep, dramatic whiff of Old Spice, triggering an over-the-top fortune reveal. Everything from “You will attract compliments like a moth to a scented flame” to “A mysterious stranger will ask what you’re wearing.”

As creative and copywriter, I helped shape the tone, concept, and writing for the lens, keeping it aligned with Old Spice’s signature weird-meets-witty brand voice. The experience leaned into absurdity, interactivity, and scent-driven confidence, all in under 10 seconds.

It was weird. It was smelly. It was the future.