OLD SPICE | Clinical Sweat Defense AP Deodorant (radio)
copywriterOld Spice
Agency: Wieden + Kennedy
Copywriter: Robin Maxkii
30-second radio spot for Old Spice’s Clinical Sweat Defense deodorant. I concepted the ad, wrote the script, and directed the voiceover artist to strike the perfect balance between bold confidence and classic Old Spice absurdity. Tight timing, high energy, and unmistakably on-brand.