Old Spice

New Spaces, Old Spices

Creative and copywriter
Agency: Wieden + Kennedy
Client: Old Spice

For Old Spice we had to sell deodorant holders with a very limited budget. I drew from my love of house renovation shows to come up with the online series ‘New Spaces, Old Spices’ where we make over bathrooms and surprise people. The surprise renovation being a new deodorant holder.

Alongside the amazing art director, we used existing stock footage, clever editing, and voiceovers to create the show. It went on to be one of the highest performing social posts for the brand that season. Deodorant holders sold out and currently sell on eBay for multiple times the purchase prices.