As part of the Indigenous Everyday campaign, we extended the core message beyond the screen by collaborating with Indigenous creators, artists, and activists to share what being Indigenous every day means to them.

We wanted to challenge the notion that Indigenous identity is something to be acknowledged only once a year. So we invited voices from across Turtle Island to reclaim space and reflect on their lived experience—in their own words, styles, and mediums.

Among the contributors was Trixie Mattel, whose inclusion helped highlight not only her incredible career but also the fact that some of our most beloved cultural icons are Indigenous. Her participation allowed us to bridge cultural conversations around identity, queerness, and visibility—reaching broader audiences who might not realize that their favorite performers are Native too.

Through #IndigenousEveryday, we centered the message that Native identity is expansive, intersectional, and constant. It’s not a trend. It’s not a costume. It’s not just one day. It’s every day.