American Indian College Fun
Dir: Joe Pytka
Creative Director: David Kennedy
Creative and copywriter
Agency: Wieden + Kennedy
Client: American Indian College Fund
THE PATH
Dir: Joe Pytka
Creative Director: David Kennedy
Creative and copywriter
Agency: Wieden + Kennedy
Client: American Indian College Fund
American Indian College Fund TV Commercial, 'Indigenous People are the Future' A blanket builds a pathway for first-generation American Indian college students to follow as they forge a path that was denied to their ancestors. These students move forward leaving a legacy for others to follow. A 290 yard-long Pendleton "Water" blanket was crafted for the spot to illustrate the varied paths of Native scholars and sold after as blanket pieces to raise scholarship funds. :30 :15 :6s, OOH, Billboards (including TimesSquare) and a print campaign. I was creative and copywriter .
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