American Indian College Fun


Dir: Joe Pytka

Creative Director: David Kennedy

Creative and copywriter

Agency: Wieden + Kennedy

Client: American Indian College Fund

American Indian College Fund TV Commercial, 'Indigenous People are the Future' A blanket builds a pathway for first-generation American Indian college students to follow as they forge a path that was denied to their ancestors. These students move forward leaving a legacy for others to follow. A 290 yard-long Pendleton "Water" blanket was crafted for the spot to illustrate the varied paths of Native scholars and sold after as blanket pieces to raise scholarship funds. :30 :15 :6s, OOH, Billboards (including TimesSquare) and a print campaign. I was creative and copywriter .