AMERICAN INDIAN COLLEGE FUND
Agency: Wieden + Kennedy
Client: American Indian College Fund
Copywriter: Robin Maxkii
Art Director: Sam Perry
TRIXIE #INDIGENOUSEVERYDAY
CREATIVE
Agency: Wieden + Kennedy
Client: American Indian College Fund
Copywriter: Robin Maxkii
Art Director: Sam Perry
#Indigenous Everyday was part of the American Indian College Fund’s ‘Everyday is Indigenous Peoples’ Day’ campaign (was the creative alongside Sam Perry behind that project). Part of the social execution for this campaign was an opportunity to partner with Indigenous creatives, artists, and content makers to involve them in the campaign by having them express what #IndigenousEveryday means to them. One of the creatives we couldn’t wait to work with was Trixie Mattel, an Ojibway Drag Queen and powerhouse entertainer.